Business Marketing and Advertising: When Advertising can be the Wrong Strategy for the Small Business

In business marketing, most people think that advertising is something they ought to be doing. Indeed, many books and articles on marketing and sales tell you so.

But advertising is not the Holy Grail of selling. And for the small business, it can sometimes be the wrong strategy entirely. What's more, there are plenty of alternative strategies you can use that could prove more productive.
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